{"id":5921,"date":"2026-05-19T09:33:41","date_gmt":"2026-05-19T07:33:41","guid":{"rendered":"https:\/\/www.nachhaltigkeit.rw.fau.de\/?page_id=5921"},"modified":"2026-05-19T09:33:42","modified_gmt":"2026-05-19T07:33:42","slug":"stakeholder-management","status":"publish","type":"page","link":"https:\/\/www.nachhaltigkeit.rw.fau.de\/en\/forschung\/forschungsbereiche\/stakeholder-management\/","title":{"rendered":"Stakeholder Management"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Brief description<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stakeholders play an important role for every organization, as they can influence the company in various ways. Each stakeholder\u2019s interest, or \u201cstake,\u201d can change over time and is context-dependent. Therefore, it is particularly important for companies to identify, categorize, and prioritize their stakeholders and, based on these insights, engage with them regarding their sustainability challenges. Stakeholder management also provides companies with an opportunity to exert influence and communicate effectively.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-large has-overlay\"><div class=\"image-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.nachhaltigkeit.rw.fau.de\/files\/2020\/11\/bildschirmfoto-2020-11-05-um-13-34-47.png\" alt=\"\" class=\"wp-image-3416 tall-image\" srcset=\"https:\/\/www.nachhaltigkeit.rw.fau.de\/files\/2020\/11\/bildschirmfoto-2020-11-05-um-13-34-47.png 986w, https:\/\/www.nachhaltigkeit.rw.fau.de\/files\/2020\/11\/bildschirmfoto-2020-11-05-um-13-34-47-300x270.png 300w, https:\/\/www.nachhaltigkeit.rw.fau.de\/files\/2020\/11\/bildschirmfoto-2020-11-05-um-13-34-47-768x690.png 768w, https:\/\/www.nachhaltigkeit.rw.fau.de\/files\/2020\/11\/bildschirmfoto-2020-11-05-um-13-34-47-267x240.png 267w, https:\/\/www.nachhaltigkeit.rw.fau.de\/files\/2020\/11\/bildschirmfoto-2020-11-05-um-13-34-47-356x320.png 356w, https:\/\/www.nachhaltigkeit.rw.fau.de\/files\/2020\/11\/bildschirmfoto-2020-11-05-um-13-34-47-523x470.png 523w\" \/><button class=\"image-fullscreen-btn\" onclick=\"openImageFullscreen('https:\/\/www.nachhaltigkeit.rw.fau.de\/files\/2020\/11\/bildschirmfoto-2020-11-05-um-13-34-47.png')\">\u26f6<\/button><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the questions we address in this area of research include:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Who are a company\u2019s stakeholders? What are their \u201cstakes,\u201d needs, and contributions?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which stakeholders are particularly relevant? For what reasons?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What are appropriate forms of interaction and communication with a company\u2019s stakeholders?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which formats (e.g., dialogue, reports, open innovation, social networks) are best suited for interacting with the respective stakeholder groups?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the SmartHaPSSS project, for example, stakeholders are identified who are relevant to the innovation process within the company from a sustainability perspective. Furthermore, NGOs are explicitly considered as stakeholders in the project \u201cConsumer Perception of NGO-Firm Cooperations.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brief description Stakeholders play an important role for every organization, as they can influence the company in various ways. Each stakeholder\u2019s interest, or \u201cstake,\u201d can change over time and is context-dependent. Therefore, it is particularly important for companies to identify, categorize, and prioritize their stakeholders and, based on these insights, engage with them regarding their [&hellip;]<\/p>\n","protected":false},"author":5692,"featured_media":0,"parent":5900,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_rrze_cache":"enabled","_rrze_multilang_single_locale":"en_GB","_rrze_multilang_single_source":"https:\/\/www.nachhaltigkeit.rw.fau.de\/?page_id=3294","_faue_teaser_image_id":0,"footnotes":""},"page_category":[],"page_tag":[],"workflow_usergroup":[],"class_list":["post-5921","page","type-page","status-publish","hentry","en-GB"],"faue_teaser_image_url":"","_links":{"self":[{"href":"https:\/\/www.nachhaltigkeit.rw.fau.de\/wp-json\/wp\/v2\/pages\/5921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nachhaltigkeit.rw.fau.de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.nachhaltigkeit.rw.fau.de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.nachhaltigkeit.rw.fau.de\/wp-json\/wp\/v2\/users\/5692"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nachhaltigkeit.rw.fau.de\/wp-json\/wp\/v2\/comments?post=5921"}],"version-history":[{"count":1,"href":"https:\/\/www.nachhaltigkeit.rw.fau.de\/wp-json\/wp\/v2\/pages\/5921\/revisions"}],"predecessor-version":[{"id":5922,"href":"https:\/\/www.nachhaltigkeit.rw.fau.de\/wp-json\/wp\/v2\/pages\/5921\/revisions\/5922"}],"up":[{"embeddable":true,"href":"https:\/\/www.nachhaltigkeit.rw.fau.de\/wp-json\/wp\/v2\/pages\/5900"}],"wp:attachment":[{"href":"https:\/\/www.nachhaltigkeit.rw.fau.de\/wp-json\/wp\/v2\/media?parent=5921"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/www.nachhaltigkeit.rw.fau.de\/wp-json\/wp\/v2\/page_category?post=5921"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/www.nachhaltigkeit.rw.fau.de\/wp-json\/wp\/v2\/page_tag?post=5921"},{"taxonomy":"workflow_usergroup","embeddable":true,"href":"https:\/\/www.nachhaltigkeit.rw.fau.de\/wp-json\/wp\/v2\/workflow_usergroup?post=5921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}